13. Do the unexpected. This is probably one of the hardest things for linear programmers to do because as software developers, programmers are trained to keep everything working in some sort of straight, logical order. To make this work, game programmers are going to have to give themselves permission to go nuts - to do the unexpected and not obsess over the consequences. As good training for all of us, doing the unexpected is a freeing experience that opens our minds to workable possibilities we probably wouldn't consider otherwise. These are possibilities that could make your video stand out from the crowd of copy-cats.
14. Design the video game for a specific audience. Choose a unique audience to design your game for and make sure that every character, scene, subplot, and strategy caters to the interest of this audience. But don't pick a typical audience - go crazy. Design your game as if a dog were the player, a computer mouse, or even a stack of pancakes. Let your imagination go wild and you'll see a new world unfold before you.
15. Imagine that you're the video game. If you were the video game that you're designing, how would you want to be played? Attempting to answer this question should set you off on quite a creative spree of new and original ideas (if not one hell of a giggling session). Don't just throw the goofy ideas that you get from this exercise into the trash bin. Seriously think of how to implement them into your video game. This strategy is sure to put you on the gaming map.
16. Substitute. Using one object in the place of another is another sure way of coming up with cool ideas for video game, and in certain situations, it's the only way to dream up something fresh and new. When it seems that you just can't come up with a new slant, you're best bet is to replace a typical, predictable character with a lively, cute and helpful soda can. Or replace a typical, predictable plot with some bizarre scene out of a dream. Remember: nothing is irreplaceable.
17. Introduce a little randomness into the mix. There's a lot to be said about random events. They always bring us the element of surprise and you can use it to keep your video game exciting. The key to making randomness work in a video game is to introduce a set number of possibilities into several sections of the game and then have each of those possibilities lead to a different outcome. Sure, this could drive a player crazy, but you've got to admit, it will send them scrambling for a solution and talking about your game for days.
In the last section of this four-part article, we bring you two more ideas before coming to a close.